The role of the rum and liquor association in attracting investment and many other aspects is still irreplaceable. In response to the changes in the rum and drinks, investment companies must seek ways to adapt, not to avoid food and avoid them.
With channels and media diversification, and with the information on the grid as the carrier, the rum is no longer the only channel for investment promotion. The status, role, and influence of the rum and drinks club are all weakening, functions are shifting, and trading functions are Declining day by day, many companies are tangled with "whether they participate in or participate in the rumors." Many companies have spent a lot of money and have had poor results. They have begun to doubt the significance and role of participating in the rum.
After conducting in-depth comparative studies, Fulai believes that the rum and liquor associations are still irreplaceable. In response to changes in the rum and drinks, investment companies must seek ways to adapt, not because they don’t use disposable food.
First, the rum is still the world's first investment conference
First, the investment invitation needs of SMEs need the first investment promotion conference.
China has a wide geographical area and a large market. The food industry has continued to develop rapidly. From the early 1980s to the present, the average annual growth rate of the food industry in China has reached 13-14%, and in recent years it has reached more than 15%. Although many national large enterprises have been achieved, SMEs and local enterprises still account for the majority. The original distributors of these enterprises have few resources. Investment promotion mainly depends on marketing of this kind of large-scale exhibition. There are thousands of companies that can participate in the conference, and there are tens of thousands of products participating in the exhibition, attracting more than 100,000 merchants. The scale and attractiveness will not be comparable, and the most cost-effective to participate in the rum.
Second, you can find quality dealers. The competition in the food industry is fierce. The major regional markets have already produced their own regional brands, and other brands want to enter into difficulties. Selecting high-quality distributors is extremely important. The rum and wine associations can provide this platform, enabling powerful and ambitious companies to directly connect with high-quality distributors, and step up the process of training small dealers to achieve rapid development.
Again, new product release efficiency will not be comparable. Even powerful companies cannot collect such a large number of distributors at once. The announcement of innovative product launches at the rum is equivalent to the attention of the food industry in the country. Although new products have become popular through the rum, it has become increasingly difficult to popularize the country, but many new products still pass through the rum and can create a small upsurge. In 2008, the alcoholic wines that had been incorporated into the COFCO's giants cleverly used the theme of the Olympic Games to build a water cube at the main venue, which was very eye-catching and the investment effect was very good.
Second, recognize the situation, adapt to changes, and advance with the times
First, he burned his money. Many companies that you hired your company changed the focus of their participation from investment to image promotion, and even evolved into a “gathering party†for dealers. This is a business that has already made the market mature. , is not related to the company that wants to invite investment. Wahaha still has very little participation. Do you not attend the meeting?
Many companies have made it an image project and a face project to participate in the symposium. They are dubbed “burn money campaigns†by the industry. It’s a matter of people. He burns his money. You hire your business. Obstruction. Merchants must first understand their own needs, SMEs can not ignore the actual situation and strength in the blindness of the investment show.
Secondly, investment promotion and Kung Fu, many companies before and outside the meeting put kung fu under the rum, neglecting the planning and warm-up before the meeting, and ignoring the follow-up and consolidation after the meeting. As a result, the rum Become a cloud.
Many of the contracts signed at the rum will not guarantee the smooth performance after the meeting. “The contracts signed during the past few years were so tired that the wrist hurts. But now everyone is too lazy to sign the contract. It makes no sense. "Performance." The person in charge of a food company expressed such helplessness for the rum.
I said that whether or not the liqueur will be a cloud, the key depends on whether you are doing enough before or after the meeting. Investment promotion is the first marketing of a company! This is true of small businesses, as well as new products of large and medium-sized enterprises. Participating in the rum is not only a “wonderful†appearance at the rum, but it is not a big flicker of superficial articles. Investment promotion is a part of marketing system engineering. It is only when the investment is planned and implemented in the entire marketing project, including product concept refinement, brand planning, packaging design, price system design, market and channel layout and planning, and market support. Investment and incentive policies, etc., The more scientific and perfect these work, the closer to the market, the more they can be favored by distributors.
Third, advancing with the times and constantly innovating in reality tells us that it is not the fault of the rumors but that the company’s perceptions of wrongdoing are to become popular in the rum. The gambling invitations at the nodes of the liqueurs are already outdated. Participation in the rum and drinks conference must be advancing with the times, scientific planning, and innovative methods to pursue actual results.
For example, before the meeting, you must invite the already-disciplined distributors to invite them to visit the rum and negotiate; they can also publish product information in the industry media before the meeting, and invite media to interview; they can also join the “Sugar and Tobacco†and “Newâ€. "Food", "Chinese candy" and other cooperation, open seminars, expert forums, sub-regional, sub-industry, sub-category to carry out accurate investment.
The external environment is always changing. Enterprises have blamed the deterioration of the investment environment and the fierce competition. It is no use. What we can do is adapt, adjust and innovate.
Third, Fulai "1+5 effective investment model"
Under the new market conditions, what is a simple and effective liqueur investment model? What is the focus of investment promotion work?
Based on years of practical experience in the market, Fulai summarized the "1+5 Actual Investment Promotion Model" (abbreviated as "1+5 Model"). This model, through a strategic positioning of five elements, has modelled the complex and systematic investment promotion work, highlighting the key points and without losing the system. The “1+5 effective investment promotion model†should become the first investment promotion method for growing companies.
"1 strategic positioning" throughout the rum
The "1" in the "1+5 model" is strategic positioning. This is a major policy that includes all marketing work including investment in the rumors and is the first thing to be accomplished.
The strategic positioning reflects the high degree of recognition and value of the enterprises in attracting investment products, and shows the position of the products in the growth of the company, and the good prospects of the products and brands in the future industry.
The confidence of the distributors comes from the confidence of the company. The dealers' understanding of the products from the market comes from the height, depth, and operability of the company's knowledge of the market. Just think, if the company has no long-term plans for its own products, without thorough understanding and planning, how can distributors devote their energy and financial resources to market together with you?
We often say that we must do the right thing first, instead of rushing to the details and perfecting what may have been wrong. Strategic positioning is a programmatic task that guides investment promotion. It is a major policy guiding tactics and tactical measures, and determines the success or failure of entrants. Therefore, the most important aspect of the investment promotion work is the strategic positioning and strategic planning.
The five elements are fully detonated
The "5" in the "1+5 model" refers to a round of investment promotion for industry media, a distinctive booth design, an influential PR news dissemination, and a set of market operations of Guangxuan materials. Model market marketing model. The 5 elements basically cover the main aspects of the investment promotion work, help enterprises to jump out of tens of thousands of companies, seize the dealers, and firmly control the key control points of the invitation to the rumors, and maximize the investment results.
A round of industry media investment promotion
Before participating in the symposium, the investment enterprise must first conduct a round of investment promotion and rallying in the industry media that the dealers have long paid attention to. This is a strategy that the ancestors in the industry seize the status of the industry one step at a time. People, the first to hear its sound effect. At the same time, distributors who are looking for new product agents will usually pay attention to the information on investment promotion in professional media on the eve of the rummarization and conduct preliminary screening and comparison. Therefore, before a round of industry media pre-heating before the rum, companies will first enter the eyes of dealers, evoke the resonance of dealers at the rum, paving the way for post-meeting signing talks at the conference. stable.
In particular, the authoritative industry magazines such as “Sugar & Alcoholâ€, “New Food†and “Chinese Candy†are not only important references for distributors to select products, but also have established good relationships with many large distributors and have established well-established distributors. The database can help companies to better sort out and select dealers by sub-regional, sub-level, sub-target, and sub-item. These professional media can also help companies to hold special seminars and expert forums at the rum and wine reception. Invites target dealers to participate in activities in different regions, sub-industries and sub-categories, and conduct accurate investment promotion.
A distinctive booth design
To attract dealers, high-profile debut is very important, it is necessary to create a booth with distinctive features.
For well-funded enterprises, it is not difficult to design a large booth with a clear image and dazzling display. However, for companies with limited funds, they cannot use the momentum to win, and they must work hard at the vividness of the booth and the diversification of activities.
Booth design does not have a fixed model, but companies must fully integrate artistic and brand tonality. At the same time, they should have a strong association with the brand. In general, large enterprises will adopt open booths. This form has more room for maneuverability, is flexible in design, flexible in maneuvering, and easily conceived. It is easy to create modernity and internationality; many SMEs subscribe to the traditional standard booths. One car is attached to one. The more this is the case, the more the company must exert its subjective initiative, adapt to local conditions, design its own characteristics of the booth, and highlight it from a series of "cars."
In addition, the booth is dead and people are alive. Designing an attractive event at the show and attracting popularity to your booth is a great way to spend a staggering amount of money. For example, in the vicinity of the exhibition area, a transparent sachet of fruit and a single-page gift guide, together with the distribution of small advertisements such as “To XX booth/XX hotel room for free XX fruitsâ€, effectively attracted the participants. By.
An influential public relations press
Propagation and dissemination are effective to enable distributors to build trust. In the current market environment with single investment promotion methods and similar advertising, communication must be innovative. In practice, Fuklai discovered that public relations activities are often more attractive to dealers, coupled with continuous news marketing, creating a favorable public opinion environment, and prompting companies and brands to jump out of numerous investment products and advertisements.
Emotional interaction is an adhesive that twists companies and distributors into a rope. A stimulating PR event is a vivid demonstration of emotional interaction and investment promotion. It can achieve the same effect as eating, drinking tea and singing.
At the rum reception, the South Black Sesame held a new strategy conference, introduced the black sesame in the south to promote new products, brand promotion plans, and the development strategy of the South Group in the next five years, emphasizing the need to be the “Chinese black sesame bossâ€; The product concept of the new product South Black Sesame Love Cup, Southern Black Sesame Lozen, "old brands into the fashion, lead a healthy and fashionable life" is recognized; the spokesperson Wang Lee Hom's wonderful performance will promote the atmosphere of the audience to a climax, the distribution of the presence The business has fully seen the determination of the southern black sesame to promote the “Love Cup†and highly recognized the new products in the south, and is full of confidence in the new development of black sesame in the south.
Afterwards, the southern black sesame lover Wang Lihong, Jingdong Mall and the South Black Sesame, "You do not know the body" popular network, the South Black sesame classic heritage review and a series of news continues to spread, so that dealers and consumers on the South Black Sesame The recall of brand memories was awakened, and the influence and word-of-mouth of the Love Cup were significantly improved, and the old brand rejuvenated.
In the operation of news marketing, companies should pay attention to two key principles.
First of all, news is not a point. It is a line. Successful news marketing is an efficient combination of various media. It is not a one-time sensational event, but a continuum, and the continual influence of advancement at each level. Second, we must turn hot spots into memories. News marketing is not only for sensation, but for the long-term impact on the market, for the company's continuous leaps and bounds for the long-term pave, while achieving sales objectives, but also to improve the visibility of enterprises or products, reputation, establish a good brand image.
A set of market-operated Guangxuan materials
Confucius said: "If a worker wants to do something good, he must first sharpen his tools."
To participate in the liqueur and wine promotion, a series of wide-spectrum materials must be created in advance. Just like fighting a battle, you must prepare a variety of weapons and ammunition in advance. Mainly include the trend-setting materials, investment promotion manuals and film and television advertisements.
The momentum-building materials include many contents, mainly including outdoor promotional materials and terminal display materials, and outdoor publicity, which should highlight the alienation and scale of materials, such as aircraft-type air-gas models, visual parades, etc. Terminal display materials should be based on the situation of the booth. , to carry out reasonable collocation, generally including terminal display (end racks, stacking heads, floor racks, etc.) examples, information display supplies (publicity flyers, listings, posters, POPs, etc.), ancillary items (showcases, small promotional desks, score cards, etc.) ), Promotional disposables and promotional products (small paper cups, gifts, gifts)......
A powerful movie and television advertisement is particularly important, or a superstar leads the game and catches people's attention; or it has outstanding value and direct access to people's minds. A good publicity film can enable companies to quickly make a position and make a stunning appearance.
In addition, the content of the investment guides that are most concerned by dealers needs to be refined and less detailed, and they are exquisite and impactful. From the background of the company, product concepts and highlights, operational support to focus on appeals, and according to the company's development strategy, market planning, competitive product strategy, etc. to develop a different investment strategy.
A model market marketing model
As the saying goes, seeing is true; practice is the sole criterion for testing truth.
The short-term exposure of the rum and the garish articles is far less than the actual effect and exemplary role of a model market. Taking the model market as a model, the company's marketing strategy, market launch strategy, and marketing training guidance in the model market will be refined into more detailed model schemes, allowing dealers to see the highlights, see the prospects, and enhance their confidence. The model market is based on facts. It must be what the company already has or is doing. It must not talk about the model for the purpose of attracting investment. The result can only be misunderstood.
The Zhongjing Mushroom Sauce from Fulai serves as a special product in Nanyang, Henan. In the initial stage of market development, Fulai, together with the company, formulated the market development model based on the first creation. First of all, the Nanyang market will be realised, the brand will be bigger, and it will become an absolute strong brand in the local area, making Nanyang the first strategic base to enter the country.
Soon, the influence of the Nanyang base market emerged. The Zhengzhou market immediately followed by the hot sales; the entire province of Henan followed hot sales; dealers across the country flocked to Hong Kong and flocked to each other; many large companies’ marketing elites took the initiative. Request to join Zhongjing mushroom sauce sales team...
Behind the investment is marketing, and it is the first marketing for many companies. Only by changing the situation and advancing with the times will it be possible to produce excellent answers in investment promotion.
With channels and media diversification, and with the information on the grid as the carrier, the rum is no longer the only channel for investment promotion. The status, role, and influence of the rum and drinks club are all weakening, functions are shifting, and trading functions are Declining day by day, many companies are tangled with "whether they participate in or participate in the rumors." Many companies have spent a lot of money and have had poor results. They have begun to doubt the significance and role of participating in the rum.
After conducting in-depth comparative studies, Fulai believes that the rum and liquor associations are still irreplaceable. In response to changes in the rum and drinks, investment companies must seek ways to adapt, not because they don’t use disposable food.
First, the rum is still the world's first investment conference
First, the investment invitation needs of SMEs need the first investment promotion conference.
China has a wide geographical area and a large market. The food industry has continued to develop rapidly. From the early 1980s to the present, the average annual growth rate of the food industry in China has reached 13-14%, and in recent years it has reached more than 15%. Although many national large enterprises have been achieved, SMEs and local enterprises still account for the majority. The original distributors of these enterprises have few resources. Investment promotion mainly depends on marketing of this kind of large-scale exhibition. There are thousands of companies that can participate in the conference, and there are tens of thousands of products participating in the exhibition, attracting more than 100,000 merchants. The scale and attractiveness will not be comparable, and the most cost-effective to participate in the rum.
Second, you can find quality dealers. The competition in the food industry is fierce. The major regional markets have already produced their own regional brands, and other brands want to enter into difficulties. Selecting high-quality distributors is extremely important. The rum and wine associations can provide this platform, enabling powerful and ambitious companies to directly connect with high-quality distributors, and step up the process of training small dealers to achieve rapid development.
Again, new product release efficiency will not be comparable. Even powerful companies cannot collect such a large number of distributors at once. The announcement of innovative product launches at the rum is equivalent to the attention of the food industry in the country. Although new products have become popular through the rum, it has become increasingly difficult to popularize the country, but many new products still pass through the rum and can create a small upsurge. In 2008, the alcoholic wines that had been incorporated into the COFCO's giants cleverly used the theme of the Olympic Games to build a water cube at the main venue, which was very eye-catching and the investment effect was very good.
Second, recognize the situation, adapt to changes, and advance with the times
First, he burned his money. Many companies that you hired your company changed the focus of their participation from investment to image promotion, and even evolved into a “gathering party†for dealers. This is a business that has already made the market mature. , is not related to the company that wants to invite investment. Wahaha still has very little participation. Do you not attend the meeting?
Many companies have made it an image project and a face project to participate in the symposium. They are dubbed “burn money campaigns†by the industry. It’s a matter of people. He burns his money. You hire your business. Obstruction. Merchants must first understand their own needs, SMEs can not ignore the actual situation and strength in the blindness of the investment show.
Secondly, investment promotion and Kung Fu, many companies before and outside the meeting put kung fu under the rum, neglecting the planning and warm-up before the meeting, and ignoring the follow-up and consolidation after the meeting. As a result, the rum Become a cloud.
Many of the contracts signed at the rum will not guarantee the smooth performance after the meeting. “The contracts signed during the past few years were so tired that the wrist hurts. But now everyone is too lazy to sign the contract. It makes no sense. "Performance." The person in charge of a food company expressed such helplessness for the rum.
I said that whether or not the liqueur will be a cloud, the key depends on whether you are doing enough before or after the meeting. Investment promotion is the first marketing of a company! This is true of small businesses, as well as new products of large and medium-sized enterprises. Participating in the rum is not only a “wonderful†appearance at the rum, but it is not a big flicker of superficial articles. Investment promotion is a part of marketing system engineering. It is only when the investment is planned and implemented in the entire marketing project, including product concept refinement, brand planning, packaging design, price system design, market and channel layout and planning, and market support. Investment and incentive policies, etc., The more scientific and perfect these work, the closer to the market, the more they can be favored by distributors.
Third, advancing with the times and constantly innovating in reality tells us that it is not the fault of the rumors but that the company’s perceptions of wrongdoing are to become popular in the rum. The gambling invitations at the nodes of the liqueurs are already outdated. Participation in the rum and drinks conference must be advancing with the times, scientific planning, and innovative methods to pursue actual results.
For example, before the meeting, you must invite the already-disciplined distributors to invite them to visit the rum and negotiate; they can also publish product information in the industry media before the meeting, and invite media to interview; they can also join the “Sugar and Tobacco†and “Newâ€. "Food", "Chinese candy" and other cooperation, open seminars, expert forums, sub-regional, sub-industry, sub-category to carry out accurate investment.
The external environment is always changing. Enterprises have blamed the deterioration of the investment environment and the fierce competition. It is no use. What we can do is adapt, adjust and innovate.
Third, Fulai "1+5 effective investment model"
Under the new market conditions, what is a simple and effective liqueur investment model? What is the focus of investment promotion work?
Based on years of practical experience in the market, Fulai summarized the "1+5 Actual Investment Promotion Model" (abbreviated as "1+5 Model"). This model, through a strategic positioning of five elements, has modelled the complex and systematic investment promotion work, highlighting the key points and without losing the system. The “1+5 effective investment promotion model†should become the first investment promotion method for growing companies.
"1 strategic positioning" throughout the rum
The "1" in the "1+5 model" is strategic positioning. This is a major policy that includes all marketing work including investment in the rumors and is the first thing to be accomplished.
The strategic positioning reflects the high degree of recognition and value of the enterprises in attracting investment products, and shows the position of the products in the growth of the company, and the good prospects of the products and brands in the future industry.
The confidence of the distributors comes from the confidence of the company. The dealers' understanding of the products from the market comes from the height, depth, and operability of the company's knowledge of the market. Just think, if the company has no long-term plans for its own products, without thorough understanding and planning, how can distributors devote their energy and financial resources to market together with you?
We often say that we must do the right thing first, instead of rushing to the details and perfecting what may have been wrong. Strategic positioning is a programmatic task that guides investment promotion. It is a major policy guiding tactics and tactical measures, and determines the success or failure of entrants. Therefore, the most important aspect of the investment promotion work is the strategic positioning and strategic planning.
The five elements are fully detonated
The "5" in the "1+5 model" refers to a round of investment promotion for industry media, a distinctive booth design, an influential PR news dissemination, and a set of market operations of Guangxuan materials. Model market marketing model. The 5 elements basically cover the main aspects of the investment promotion work, help enterprises to jump out of tens of thousands of companies, seize the dealers, and firmly control the key control points of the invitation to the rumors, and maximize the investment results.
A round of industry media investment promotion
Before participating in the symposium, the investment enterprise must first conduct a round of investment promotion and rallying in the industry media that the dealers have long paid attention to. This is a strategy that the ancestors in the industry seize the status of the industry one step at a time. People, the first to hear its sound effect. At the same time, distributors who are looking for new product agents will usually pay attention to the information on investment promotion in professional media on the eve of the rummarization and conduct preliminary screening and comparison. Therefore, before a round of industry media pre-heating before the rum, companies will first enter the eyes of dealers, evoke the resonance of dealers at the rum, paving the way for post-meeting signing talks at the conference. stable.
In particular, the authoritative industry magazines such as “Sugar & Alcoholâ€, “New Food†and “Chinese Candy†are not only important references for distributors to select products, but also have established good relationships with many large distributors and have established well-established distributors. The database can help companies to better sort out and select dealers by sub-regional, sub-level, sub-target, and sub-item. These professional media can also help companies to hold special seminars and expert forums at the rum and wine reception. Invites target dealers to participate in activities in different regions, sub-industries and sub-categories, and conduct accurate investment promotion.
A distinctive booth design
To attract dealers, high-profile debut is very important, it is necessary to create a booth with distinctive features.
For well-funded enterprises, it is not difficult to design a large booth with a clear image and dazzling display. However, for companies with limited funds, they cannot use the momentum to win, and they must work hard at the vividness of the booth and the diversification of activities.
Booth design does not have a fixed model, but companies must fully integrate artistic and brand tonality. At the same time, they should have a strong association with the brand. In general, large enterprises will adopt open booths. This form has more room for maneuverability, is flexible in design, flexible in maneuvering, and easily conceived. It is easy to create modernity and internationality; many SMEs subscribe to the traditional standard booths. One car is attached to one. The more this is the case, the more the company must exert its subjective initiative, adapt to local conditions, design its own characteristics of the booth, and highlight it from a series of "cars."
In addition, the booth is dead and people are alive. Designing an attractive event at the show and attracting popularity to your booth is a great way to spend a staggering amount of money. For example, in the vicinity of the exhibition area, a transparent sachet of fruit and a single-page gift guide, together with the distribution of small advertisements such as “To XX booth/XX hotel room for free XX fruitsâ€, effectively attracted the participants. By.
An influential public relations press
Propagation and dissemination are effective to enable distributors to build trust. In the current market environment with single investment promotion methods and similar advertising, communication must be innovative. In practice, Fuklai discovered that public relations activities are often more attractive to dealers, coupled with continuous news marketing, creating a favorable public opinion environment, and prompting companies and brands to jump out of numerous investment products and advertisements.
Emotional interaction is an adhesive that twists companies and distributors into a rope. A stimulating PR event is a vivid demonstration of emotional interaction and investment promotion. It can achieve the same effect as eating, drinking tea and singing.
At the rum reception, the South Black Sesame held a new strategy conference, introduced the black sesame in the south to promote new products, brand promotion plans, and the development strategy of the South Group in the next five years, emphasizing the need to be the “Chinese black sesame bossâ€; The product concept of the new product South Black Sesame Love Cup, Southern Black Sesame Lozen, "old brands into the fashion, lead a healthy and fashionable life" is recognized; the spokesperson Wang Lee Hom's wonderful performance will promote the atmosphere of the audience to a climax, the distribution of the presence The business has fully seen the determination of the southern black sesame to promote the “Love Cup†and highly recognized the new products in the south, and is full of confidence in the new development of black sesame in the south.
Afterwards, the southern black sesame lover Wang Lihong, Jingdong Mall and the South Black Sesame, "You do not know the body" popular network, the South Black sesame classic heritage review and a series of news continues to spread, so that dealers and consumers on the South Black Sesame The recall of brand memories was awakened, and the influence and word-of-mouth of the Love Cup were significantly improved, and the old brand rejuvenated.
In the operation of news marketing, companies should pay attention to two key principles.
First of all, news is not a point. It is a line. Successful news marketing is an efficient combination of various media. It is not a one-time sensational event, but a continuum, and the continual influence of advancement at each level. Second, we must turn hot spots into memories. News marketing is not only for sensation, but for the long-term impact on the market, for the company's continuous leaps and bounds for the long-term pave, while achieving sales objectives, but also to improve the visibility of enterprises or products, reputation, establish a good brand image.
A set of market-operated Guangxuan materials
Confucius said: "If a worker wants to do something good, he must first sharpen his tools."
To participate in the liqueur and wine promotion, a series of wide-spectrum materials must be created in advance. Just like fighting a battle, you must prepare a variety of weapons and ammunition in advance. Mainly include the trend-setting materials, investment promotion manuals and film and television advertisements.
The momentum-building materials include many contents, mainly including outdoor promotional materials and terminal display materials, and outdoor publicity, which should highlight the alienation and scale of materials, such as aircraft-type air-gas models, visual parades, etc. Terminal display materials should be based on the situation of the booth. , to carry out reasonable collocation, generally including terminal display (end racks, stacking heads, floor racks, etc.) examples, information display supplies (publicity flyers, listings, posters, POPs, etc.), ancillary items (showcases, small promotional desks, score cards, etc.) ), Promotional disposables and promotional products (small paper cups, gifts, gifts)......
A powerful movie and television advertisement is particularly important, or a superstar leads the game and catches people's attention; or it has outstanding value and direct access to people's minds. A good publicity film can enable companies to quickly make a position and make a stunning appearance.
In addition, the content of the investment guides that are most concerned by dealers needs to be refined and less detailed, and they are exquisite and impactful. From the background of the company, product concepts and highlights, operational support to focus on appeals, and according to the company's development strategy, market planning, competitive product strategy, etc. to develop a different investment strategy.
A model market marketing model
As the saying goes, seeing is true; practice is the sole criterion for testing truth.
The short-term exposure of the rum and the garish articles is far less than the actual effect and exemplary role of a model market. Taking the model market as a model, the company's marketing strategy, market launch strategy, and marketing training guidance in the model market will be refined into more detailed model schemes, allowing dealers to see the highlights, see the prospects, and enhance their confidence. The model market is based on facts. It must be what the company already has or is doing. It must not talk about the model for the purpose of attracting investment. The result can only be misunderstood.
The Zhongjing Mushroom Sauce from Fulai serves as a special product in Nanyang, Henan. In the initial stage of market development, Fulai, together with the company, formulated the market development model based on the first creation. First of all, the Nanyang market will be realised, the brand will be bigger, and it will become an absolute strong brand in the local area, making Nanyang the first strategic base to enter the country.
Soon, the influence of the Nanyang base market emerged. The Zhengzhou market immediately followed by the hot sales; the entire province of Henan followed hot sales; dealers across the country flocked to Hong Kong and flocked to each other; many large companies’ marketing elites took the initiative. Request to join Zhongjing mushroom sauce sales team...
Behind the investment is marketing, and it is the first marketing for many companies. Only by changing the situation and advancing with the times will it be possible to produce excellent answers in investment promotion.
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