The transformation of the traditional community “Three Realms†includes three aspects: the transformation of thinking modes, that is, the realm of the mind; the transformation of business models, that is, the realm of force; the transformation of the distribution model, ie, the realm of benefit. Thinking from these three aspects, cooperatives must have a way out.
First look at the transformation of thinking mode. We have three thinking traps.
One of the traps of thinking: No one else can say it, but certainly not.
Trapped thinking II. There is no motivation without absolute interests. In fact, there is no absolute interest to have relative interests. For example, if the Communist Party's dream of establishing a new China, if it must be calculated at that time, it is estimated that no one will do it. It is not clear that the account can be done. It is just a matter of asking trends.
Trap three thinking, first "eat" before working hard. This is actually a replica of survival and development. Is survival and development important? Many people say that there is no survival and no development. This sounds reasonable, but it has changed the concept! Many people still do not understand the secrets. So get rid of the trap of thinking.
In addition to thinking traps, there are path dependencies.
Depend on one: once brilliant experience. I think what happened to me was actually a lot of things changing. For example, in the past, parents said to us: If you do not study well, you will not eat food. Today's children say to their parents: If you do not buy me a mobile phone, I will not eat. The World Bank has shifted from time to time. Now scaring children to use this set is no use, because 20 years ago we were most afraid of not having food. Nowadays, children eat too easily.
Reliance on two: the lessons of failure. We often say that we cannot do this thing and we cannot do it. Now we can find things that were not possible before. We can now because of the changes in science and technology and the environment. "Is it a day or a thousand miles" before I can't? Now that I have a high-speed train, I can run 1,000 miles in 2 hours. Why should I have 1 day?
Depends on three: The successful experience of others. Can other people do this, and we must do it? not necessarily! Our industry is very interesting. Professionally making feed, raising pigs is not as professional as raising pigs. Professional pig raising is not as professional as feeding. To see people eating tofu teeth quickly (people think it is simple to do things, to do it yourself to know it difficult, this proverb contains knowledge of the philosophy of easy to do, inspire people not to stand up and do not back pain, failing to easily conclusions, to explore more More hands-on and more practice).
1. First, confirm what we do. Where is the customer value?
2. Are there resources and capabilities? How can we create value for our customers?
3. Consider how the entire cooperative can continue to develop. Although the cooperative is not for profit, it does not mean that the cooperative does not need to make profits.
The business model has an intrinsic logical relationship and is equivalent to business logic. The carrier of the business model is the participant, the stakeholder of the cooperative. What kind of support can the participating members get from the cooperative? What are the benefits that can ultimately be obtained? Cooperatives that do not have an interest foundation will surely end up with people.
The third transformation is the transformation of the distribution model, which is the apron.
As mentioned earlier, the carrier of the business model is the participant, the stakeholder. What we do has a relationship with everyone. Therefore, the core of the success of the business model is the distribution of participants' interests (letting everyone do something related to themselves). The interests of the cooperatives are the interests of the members. The hard work of the members is not for the others (the president). When I communicate with a large number of cooperative members, this is consistent. It is unacceptable that the president of a cooperative should only use the cooperative for his personal interests.
We need to discuss in depth the “six-degree†upgrade program of traditional cooperatives, which is very practical for us.
1, management upgrade (transparency)
2. Market upgrade (concentration)
3, members upgrade (loyalty)
4, platform upgrade (support)
5. Industrial upgrading (synergy)
6, culture upgrade (activation degree)
For the first time, management upgrades (transparency).
Building trust begins with transparency: financial transparency and transparency.
How families can be harmonious, women need a sense of security, and men need a sense of accomplishment. So where does the woman's sense of security come from? 1. Tell her where you are; 2. Tell her where your money is. The essence of security is transparency, whereabouts are transparent, and finances are transparent. Where does a man's sense of accomplishment come from? A man is always inferior to a woman in front of her, because all men are women. Men conquer women by conquering the world (women conquer the world by conquering men). A woman should let him move from inferiority to self-confidence. He is a child who never grows up. A woman should treat her husband as a son and often encourage him. The most important mistake a woman can make is to say goodbye to other men in front of her husband.
The most fundamental reason for the current failure of cooperatives: Lack of transparency!
Second degree, market upgrade (concentration).
To upgrade the market, it is not that the larger the scope is, the better, and the scope is not to be effective. It is mainly the problem of three dimensions, that is, the highest level of market upgrading.
1. Market and cooperative culture integration;
2. The distance between the market and the cooperative is convenient;
3. The market and the cooperatives communicate smoothly.
The third degree is member upgrades (loyalty).
Who are our true members? Not all people are members of ours, and people who are not ready to fire can't. It is as if some people say that government corruption is not good. After Xi Jinping's fight against corruption, he said that anti-corruption is doing worse than the economy. The most fearful thing is that some people stand up and do not complain. Therefore, the higher the degree of concentration of the members, the more uniform the development needs, the faster the development of cooperatives, the better, and the greater the space for development.
The two statuses of the members' promotion are: 1. To help members grow (length); 2. To choose to grow members (width), and to select members with growth potential. The dismissal must be dismissed.
How to increase the loyalty of members and how does loyalty come from?
Three aspects: respecting human nature, treating human nature, and utilizing human nature.
The first is respect for human nature. What is respect for human nature, people have a little bit of selfishness in the depths of their hearts, human nature is greedy, and we have to be tolerant of his greed, on the premise that it does not harm the interests of others.
The whole life of a person is the four words: "desire" and "fear". Desire is what you want. Fear is what you lose. I want to get it again and I am afraid of losing it. The difference between desire and fear is small, the goal is small, and we want to enlarge the desire and fear. This point of view is of great significance to our co-operatives. For example, helping members to collect pigs and Yurun slaughter butt joints. When he sells, he will not sell them to you. He will not come to you and will come to you. The slaughterhouse needs to balance production. The agreement calls for equalization. supply. Therefore, we need to make it clear to our members that they are sold to us in the same way as they sell or sell. Cooperatives are the first to raise credit.
For example, Wen Group, in 2014 pig price was down, most companies lost money. Wen's slaughtered about 14 million pigs in 2014, and the average pig profit was 86 yuan (announced data). Why Wen's can make money is because Wen has signed a contract with the farmers. Why is Wen's breeding and slaughter volume growing, because pig farmers are willing to cooperate with him.
The same is true of our cooperatives, so that our farmers are aware of this. Bundling members, sharing interests, and sharing risks can lead to long-term sustainable development and cooperation.
Fourth degree, platform upgrade (support).
Suggest that you understand the Huitong agricultural and animal husbandry e-commerce platform. Why should such a platform be built? What does this platform do? The launch of the "One Thousand Stations" project is to solve the "last mile" of the farms, attracting and inviting professional breeding technology service agencies to settle in and solve the problems of professional and technical services.
The core of how to make our farmers make money is to let our pig farmers only be responsible for raising pigs, and others can do it for others. Now farmers face numerous affairs and information. The true and false information are confused and farmers cannot discern. Next, the cooperative should clarify the division of labor, and the members are only responsible for raising pigs, and other things cooperatives are responsible for coordination. Farmers should wholeheartedly raise pigs, and we can help you choose the vaccine feed. At the same time, what you want can be satisfied as soon as possible, and the problem of the last kilometer can be really solved.
E-commerce is not selling cheap things. E-commerce is cutting down the intermediate links of high-quality products. The same thing is supplied at a price lower than the market price, otherwise we are also victims.
Someone spent 39 yuan to buy a Cartier ring on Taobao. He also complained and filed a lawsuit. Is this not a joke? For example, for a product with a net price of 30,000 yuan, you have bought 20,000 yuan on the Internet. This is an economic benefit, because you have cut off the intermediate links. If 39 yuan is bought, it must be fake, as long as your brain does not enter the water.
On the one hand, we will develop our members, support members at the same time, support the cooperatives on the platform, support the development of the members by the cooperatives, and solve the three key elements of agriculture and animal husbandry and e-commerce: trust, logistics, and services.
Fifth degree, industrial upgrading (degree of coordination).
Industrial chain: extension; production, supply and marketing: Solitaire; industrialization: investment.
Our cooperatives do internal closed-loop, all of the entire industry chain is settled, the upstream procurement, downstream centralized sales, and even the unified procurement and delivery of daily necessities.
In the new period, the most troublesome problem for farms is the treatment of environmental protection and excrement. Cooperatives can build a manure treatment plant and rely on national policies. The State has a large amount of subsidies (a government subsidy of 30 cubic meters will be used to provide 9,000 yuan). There are specialized agencies now doing this. The centralized treatment has advantages over each household, and the biogas slurry and biogas residue can be continuously used, for example, as an organic fertilizer (or farmyard fertilizer), but also has benefits. It not only solves environmental problems, but also generates profits. At the same time, it is also a problem of investment by members. This is industrialization. Cooperatives in foreign countries invest in fruit deep-processing plants. Fruits are badly transported, processed on the spot, investments are rewarded, and profits are increased. Why not do it? These are very good cases and can be used for reference.
Sixth degree, cultural upgrade (activation degree).
To upgrade the culture, it is to let members grow up. For example, Huaxi Village's activities are like a cooperative association. Through the joint efforts of members and villagers, the overall economic level, culture and education, tourism industry, and quality of villagers have all improved.
Activation target: Talent growth channel. To let our members think of a good day, we must first have a goal.
Activation method: the coach can be skilled. Help our members improve his structure, thinking and methods.
Activate skills: Practice can improve. Allow members to master one or more basic skills and play a role in cooperatives.
Therefore, comprehensive efforts are made to achieve care, growth, achievement, and dedication. When he has the ability, he will consider dedication.
How to achieve transformation and upgrading
First, top-level design; second, development plan; third, operation plan.
Today we are talking about top-level design, top-level design, and why?
Why is the stock market's market value growing wildly, and stocks are not making money? Only because you are a retailer!
Why is the farming and animal husbandry industry local tyrants everywhere, but farming has not seen money? Only because you are a retailer!
To realize the "Chinese dream" and the "three rural" business is the key and support. However, at present, the development of urban and rural areas in our country is not balanced, the agricultural foundation is weak, rural development is lagging behind, and the “three rural issues†need to be solved (still the key and difficult points in building a well-off society in an all-round way). How can we solve China's "three rural issues"? In fact, it is very simple, that is, the development of modern agricultural cooperatives! Then how to develop is no longer a simple slogan. It starts with top-level design.
There are three core elements in the top-level design. Everyone can learn more from the Internet. What I want to share is how to express these three core elements through a model.
1, the top layer is decisive. The top-level design is a design method developed from high-end to low-end. The core concepts and goals are derived from the top level. Therefore, the top level determines the bottom level, and the high-end determines the low-end; the top-level design has a very important concept that is viewed from behind, many people are Looking from the front and back, it is a step and a step. First think about what kind of cooperative we want to do, and then think about how we should do this. Do the top-level design and see the future.
2, the overall relevance. The top-level design emphasizes the connection, matching, and organic connection between the core concepts and the top-level goals among the internal elements of the design object.
3, the actual operability. The basic requirement of design is that the statement is concise and clear, and the design results have practical feasibility. Therefore, the top-level design results should be implementable and operable. It is useless to shout slogans now because the era of purely speculative concepts is over.
The top-level design of the cooperative complies with the principles of the campfire. Co-operatives and bonfires are the same. Co-operatives are to organize campfires. We have had several bonfire evenings. Although we basically meet the requirements every time, whether we can accomplish what we want or not is the key.
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