Almond doctor founder Martin is doing a "new clinic model innovation - doctors create a partnership clinic" speech
Almond doctor is the largest doctor in the country to practice and free practice. Almond doctor founder Martin was a UN peacekeeping force medical doctor. He also served as general manager of Siemens Medical Information Services Business Development and General Manager of Qijia Hospital. The almond doctor he founded was awarded 200 million yuan in financing in 2015. This round of financing has made the largest round of financing for the mobile medical project B round. Since the opening of the almond doctor at the end of last year, it has completed 1,531 operations. The Almond Doctor's platform has received 430,000 real-name certified doctors, covering 23,869 medical institutions nationwide. The number of doctors and medical institutions is equivalent to the largest country in Europe. The value of doctors' free practice and where the future is, the founder of Almond Doctor shared in the 2018 Basic Medical Innovation Practice Summit New Clinic Forum.
The arterial network has been organized into four parts:
First, the core of future medical care lies in the power of doctors.
Second, the doctor's practice is a reasonable layout in the medical system.
Third, doctors create a partner clinic model to share risks and share benefits
Fourth, the three main elements of the successful business model of the doctor's practice platform:
1. Outpatient investment: an investment model that is consistent with the interests of doctors
2. Clinic operation: high quality medical care that ordinary people can also pay
3, outpatient business: to create a platform-type clinic that can provide closed-loop services
The core of future medical care lies in the power of doctors
There are three main roles in medical services: government, doctors, clinics and hospitals. In the public system, this is an integrated institution called a public hospital. In the non-public system, these three roles are separate, the government is the leader, the doctor is the clinical service provider, and the clinic and hospital are originally a platform. Who will solve the patient's problem in the end? Is it the media? No, is it the government? No, is it an outpatient clinic? No, it is a doctor. The core of the entire medical industry is the doctor, so if we consider how to talk about medical care in a non-public system, how do we put a new medical model? We must first consider how to improve the value of doctors and solve the problems of doctors. In this way, we may be able to better solve the patient's problems.
Only doctors can be respected, doctors can get a healthy balance between family and work, and doctors can better serve patients. This is also the demand of the industry. Our almond doctor has laid out the doctor's offline studio since 2016 and released the almond doctor. We have received great welcome and positive feedback from the doctors.
Doctors practicing more is a reasonable layout in the medical system.
The value of medical discovery of doctors is definitely a trend in the future of medical care. This trend is reflected in several places. First, multi-point practice is also the direction of national policy. The new type of medical care is supplemented by public hospitals. The public hospital system is an integrated institution. The hospital provides hardware and the hospital pays the bill. However, the process of seeing a doctor is a government regulation. This is a power medical treatment and provides basic medical security. This has created a need to address a large number of needs in limited resources. In the non-public system, leaving the government's support, no matter what medical institutions need to put their own models. Almond doctors are around the doctor community. In the practice of multi-point practice, we found that the government has more than 120 policies to introduce policies on multi-point practice. So this is a very important layout, and the government is in a dominant position, and doctors can develop their own multi-point practice.
Secondly, starting from the needs of doctors, we can also see the future of more practice and free practice. From the perspective of the current medical system, it is unrealistic for a doctor to practice freely and see work in his own clinic for five days. No doctor has a five-day patient volume, and there is no payment mechanism for landing, unless you have a strong self-branding and operational ability and have your own patient source. However, with more practice, I work in public hospitals within three days and four days. I have one day in my own studio, and the income on this day is three times that of the previous four days. This is how to practice more. Meaning, this is the opportunity today. One of my best friends is the director of vascular surgery. In Australia, his salary in the system is 500 Australian dollars a day. He is outside the system, earning nearly 10 million yuan a year and a half a week. Why is it left in the system? Because he really likes to serve the people. Doctors working in hospitals are not entirely for money, but such a layout is a reasonable layout, giving you the opportunity to supplement your income. And this method can protect the doctor better stay in the system, which is very good.
The biggest feature of the almond doctor is to be able to provide a complete platform for the doctor. Before, during, and after the appointment, the appointment, inspection, surgery, prescribing, follow-up, medication, I can provide the doctor. Many doctors have a platform to prescribe drugs, which is to solve business process problems. In fact, I am a doctor. My profession is actually like a woodworker. You give me a screwdriver, but you don't give me a call, and I can't finish my work. As a doctor, you will give me a prescription medicine. This is not a professional platform. This is called an outpatient clinic. Therefore, our integrated supply chain is not only for Chinese medicine, genetic testing, but also for doctors to complete his work.
Doctors create a partner clinic model to share risks and share benefits
The Almond Doctor is positioned to serve the doctor and provides the doctor with a complete personal practice platform. In 2014, we were the first to launch a doctor's SAS/CRM studio platform. At that time, many people still provided registration, outpatient, social and other platforms, with 430,000 real-name doctors. 2016 first WeWork shared clinic. "Wework work mode" means that the doctor of almonds is responsible for finding the venue, designing and decorating, purchasing equipment, applying for licenses, recruiting staff and other complicated work, completing all the work of building a standard clinic, and carrying out maintenance and management. Practice more than one point, and divide the operating income of medical practice with almonds.
In 2017, we went to Shanghai, Guangzhou, Chengdu, and Shenzhen, and the joint doctors opened four comprehensive clinics. It can be said that the almond is mainly a multi-practice doctor's platform, and the second is the blue ocean's medical service market. Among the comprehensive outpatient clinics that have been launched, Almond Doctor introduced the concept of “doctor partnerâ€. The partner's approach is to jointly fund, partner, share revenue, and share risks with almonds and doctor partners.
From the business model, it is difficult for a single doctor to open his own clinic because the cost is personal. You don't know how many doctors we have, try to open a clinic and get a small number of visitors. And after entering the first day, we will make money. Sharing space, different time periods, the clinics belong to different doctors, and they can be used as needed to improve the efficiency of multiple practitioners. Reduce costs, reduce outpatient operations and investment costs, and maximize the benefits of doctors and doctors. Personalized configuration, to create a personalized medical experience for doctors, and a happy cooperation.
Why is this model successful? It has three main characteristics: first, outpatient investment model; second, outpatient operation mode; third, outpatient business model.
Outpatient investment: an investment model that is consistent with the interests of doctors
We can provide doctors with complete, high standard medical equipment . Almond doctor's equipment is the leading equipment in the country. In fact, the equipment in public hospitals is the best. But our shared medical equipment can be bought domestically or imported. I won't refuse the needs of any doctor, but everyone has a brain. If you use imported, how much does your cost share? If you use domestic How much is your cost allocation? It's that simple. You will find that the interests are the same, and the doctor's attitude has changed.
This is the investment logic of the internal funds of the clinic. In the external attraction of financing, the homonym “trust doctor†of Almond doctor is our secret. We recruited outpatient partners in March 2017, and went online for 30 days, raising funds to 15.96 million yuan from 257 partner doctors. Why are you raising so much money? It is to give the platform benefits to the doctor, and the doctor gives me the money. You have never heard of doctors taking out their money to the platform. This is what doctors believe in us.
Clinic operation: high quality medical care that ordinary people can also pay
The operation of the second clinic. Our biggest feature: the almond doctor is the positioning of the public, but we also provide the decoration and environment of the high-end clinic. In terms of doctor qualifications, Almond doctor's doctors are experts in the three hospitals in service, rather than leaving the job. The positioning of the almond doctor is the doctor's multi-point practice. All the expenses, except the doctor's own registration fee, are exactly the same as the top three hospitals. Your operating model is not just IT systems, HIS systems. The software can't solve any problems, you have to use management thinking. So from hardware to management mode to IT, all the models I think are very important. Management models and ideas must be systematic.
Many of the peers have transformed their clinics in these two days. Before the opening of the clinic, there were three years of online operation. We didn't have a transformation. Three years ago, we were a light clinic. Now we are expanding our business to the offline. From the first day, the direction of the almonds is the same, before the doctor service online, and now extend the service to the offline.
Outpatient business: creating a platform-based clinic that provides closed-loop services
Outpatient business closed-loop: China's largest doctor business operation platform. The second aspect of providing new medical care today, what is our model? A traditional clinic may have five doctors with a business goal of one thousand patients. The almond clinic may have two hundred doctors, five doctors per doctor, and one thousand patients. The commercial value is the same. So what are the premise before we open every clinic? We have enough doctors in every city. The outpatient business is based on a huge flow of doctors. Every city has a huge number of doctors. This is a moat that is difficult to imitate and transcend.
The 2.0 mode of the almond clinic, the service closed loop is extended again, the day surgery center can be used for patients, follow-up and medication, all completed on the platform. Before the operation, the pre-operative inspection was completed in three days, the knife was returned home, and the subsequent services were all served on the platform. And our price is the same as the hospital, even at a lower price.
HIS system. I think this is a basic job. The platform has signed doctors with many cities. In fact, doctors are more positioned to serve patients, clinical knowledge, clinical learning and scientific research, rather than thinking about how much money patients should pay and how much medicine should cost. This is the problem that Almond helps doctors solve. You go to the operating room of almonds. The gauze and scissors in each operating room are exactly the same. Management is very important. I think this is the biggest challenge in the industry. Can you guarantee this level of quality? I think it is very difficult. You can see some old brand clinics, you will find that each store is different, each management mode, procurement process is different.
We only opened the business at the end of last year. We have managed to break even today and completed 1531 operations on the platform.
There are many Internet industries that are also false, but we are beginning to go offline and really serve patients well. We feel that after going down the line, we can distinguish between the "work team" and the "speaking team", which must be solved by serious medical treatment. According to the model of almonds, it can be said that the doctor's position is very clear: to cure his patients, the almond doctor helps the doctor to run the business, manage his team, and hopes to change the medical future together with the doctor. Thank you all!
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