At present, the development of smart bracelets is showing a trend of polarization between “just positive and negativeâ€.
First of all, from the positive market environment, the growth of market capacity is still the trend of the times. According to data released by IDC, sales in the global wearable market in the first quarter of 2016 were 19.7 million, an increase of 67% over the same period last year. The contribution of the smart bracelet has contributed. In addition, according to research released by market research firm Gartner earlier this year, the wearable market is expected to reach 180 million shipments by 2017. Although the smart bracelet is not growing faster than smart watches, it will also reach a growth rate of about 50%.
Secondly, from the negative user experience, the lack of various experiences in the smart bracelet and the flaws in product design are making the smart bracelet farther and farther away from the user. According to Gartner's research data, in the growth of the wearable market, smart bracelets have fallen far behind watches. And the smart bracelet, where is the road?
A big opportunity for smart bracelets
As a type of wearable smart device. Through the smart bracelet, users can record real-time data such as exercise, sleep, and some diet in daily life, and synchronize these data with smartphones, tablets, etc., to play a role in guiding healthy living through data.
In my opinion, there are several factors in the rapid development of smart bracelets.
First, the application of fitness exercise has just started in the past two years, and it has soon ushered in a big outbreak. This reflects to a certain extent that people attach more importance to sports and fitness, and the smart bracelet just becomes wearable. The most closely integrated product in sports equipment.
Second, the smart bracelet's simple design style is suitable for more diverse people. Because its built-in battery life is very strong, it is more practical to compare other smart wearable products such as smart watches.
Third, the price of the smart bracelet is generally moderate. Even under the influence of the hundred-yuan product, the high cost performance makes the popularity of the smart bracelet very fast, and the affordable experience can be afforded, which is very suitable for the Chinese consumer group.
Do not look at the small bracelet is not big, its function is still relatively powerful, it can not only step, measure distance, calories, fat and other functions, but also has special functions such as sleep monitoring, fatigue reminder. This is a standard small product, typical of the big market.
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