With the rise of “net red economy†and “yan value economyâ€, China's medical and beauty market broke through 500 billion yuan in 2015 and will maintain double-digit growth rate. Many parties expect that China's medical and beauty industry will reach 1 trillion yuan in output value by 2020, surpassing Brazil to become the world's second largest market. However, there are heavy equipment consumables, light service technology, and small market confusion.
The rapid increase in the number of beauty people is due to the superposition of personal needs and social needs. According to DEV statistics, the proportion of corporate employees, civil servants and businessmen in the beauty crowd in 2015 is as high as 70%. The high value often means the convenience of work and mate selection. Choose the advantage.
However, in the beautiful industrial chain, the main profits of Chinese enterprises are still concentrated in the upstream links such as equipment consumables. Due to the lack of market supervision and the gap between quality and technology, the terminal services market has a small scattered pattern.
Breaking through 500 billion: is expected to become the world's second largest market
“In 2015, China’s medical and aesthetic income reached 500 billion yuan, accounting for 20% of the global market of more than 3 trillion yuan.†On April 26, Bohai Biotechnology (hereinafter referred to as “Bohai Biotechnologyâ€) executive director and general manager Wu Jianying told reporters of the 21st Century Business Herald that the medical and beauty industry is entering a period of rapid growth as people's incomes begin to pursue quality of life.
China Cosmetics and Plastics Association even predicts that by 2019, the medical and beauty industry will reach 1 trillion yuan, which is expected to surpass Brazil and become the world's second largest market. During this period, according to Huatai Securities, the compound growth rate from 2015 to 2020 was between 12.3% and 39.1%.
The above market value calculation comes from comparison with the plastic benchmarking country Korea. In 2014, the total output value of Korean medical and beauty was 63.4 billion US dollars, accounting for 4.6% of GDP, and the number of beauty treatments for thousands of people was 19.49. The population of China was 26 times that of South Korea. The number of beauty treatments for thousands of people was only 4.6 times. .
Practitioners have also achieved rapid growth. Jiang Hua, vice president of the Association of Beauty and Plastic Surgeons of the Chinese Medical Doctor Association, said, “At present, the number of medical practitioners has grown from 200 to 400,000 to 500,000.â€
The increase in the number of beauty cosmets in China is due to the superposition of individual needs and social needs: for professionals, high value brings convenience to work and increases the priority of choice. According to DEV statistics, the proportion of corporate employees, civil servants and businessmen in the beauty crowd in 2015 was as high as 70%. In terms of social demand, due to the prevalence of the Internet, interpersonal communication is becoming more and more virtualized, fast-food, socializing, and the phenomenon of “leftover women†is prominent. It is easier to produce a "good for yourself" mentality.
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