In recent years, with the rapid development of China's medical device industry , the industry has also received unprecedented attention and expectations, especially high-performance medical devices, which are listed as “emphasis†and “upgraded†to the national strategic industry. This is not only reflected in the past. Among the 18 documents issued by the country in one year, it was confirmed again at the just-concluded National Conference. Among them, the examination and approval reform of medical devices was included in the government work report for the first time.
Prior to this, high-end medical equipment in domestic hospitals has been “disputed†by foreign manufacturers, accounting for up to 90%; low-, small, and miscellaneous domestic equipment dealers did not achieve the expected benefits in the expansion of market space. Some insiders said that the medical device companies may have a wave of counterattacks.
"Off-track" with the high-end market
"The huge consumption base and the government's guiding support provide a fertile soil for the development of medical devices in China." Fu Feng, general manager of Yake Shouji Dental Medical Devices Co., Ltd. said in an interview that the field of oral medical devices is For example, as the nationals pay more attention to oral health, this market is showing an accelerated growth trend.
Taking the radiological medical market as an example, as the incidence of cancer in China increases year by year, the compound growth rate of this market will remain close to 30% within 3 to 5 years.
Data show that in 2015, there were about 4.292 million new cases of cancer in China, and 2.814 million cancer deaths, which increased by nearly 1 million compared with 3.372 million in 2014, a year-on-year increase. Medical statistics show that more than 80% of early cancers can be cured, and about 60% of cancer deaths in China can be prevented and avoided, which is higher than in developed countries. Therefore, people in the industry said that PET/CT diagnosis as a means, early diagnosis based on hospitals, physical examination centers and third-party imaging centers will become the main path of cancer prevention and control in China, and there is huge room for future development.
It is reported that there is a big gap between China's radiology field and mature foreign markets. The proportion of patients with radiotherapy is higher in countries with developed economies and advanced concepts. The proportion of patients using radiotherapy in the United States is 63%, which is 43% higher than that of China. The per capita radiotherapy equipment is only 1.1, which is 1/10 of the US, and the per capita possession is 5 to 10 times lower than that of the international. .
The corresponding status quo is that although China's medical device industry has developed rapidly after more than ten years, the situation of small and medium-sized enterprises in the industry has not changed. The pattern of low-, small-, and scattered domestic medical devices is in terms of technology, level, and process. Compared with foreign countries, there is a big gap. A large number of small enterprises in the industry mainly produce low-end products.
Especially in the field of high-end medical equipment, the phenomenon that Chinese medical institutions rely on imports is more serious. High-performance products such as nuclear magnetic resonance and MI are mostly imported, which accounts for 70% of China's high-end medical device products. Some international brands such as GM, Siemens, Philips, etc. have a market share of up to 90%. In the high-end market, 80% of CT, 85% of detectors, and 90% of ultrasound are foreign products.
"As the third largest consumer market in China, the 'derailment' of high-end equipment and the market has not brought high profits to domestic manufacturers. In addition to market factors, there are institutional reasons." Fu Feng said.
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