On February 9, Xinhua News Agency issued a message. The General Office of the State Council issued the "Several Opinions on Further Reforming and Perfecting the Policy of Drug Production and Circulation Use" (the industry refers to the "National Article 17"), and clearly stated that medical representatives can only engage in academic promotion and technology. Consultation and other activities, can not bear the task of drug sales, the act of dishonesty is recorded in the personal credit record.
In recent years, the state has intensified the reform of pharmaceuticals, centralized bidding for drugs, zero price difference for drugs, control over drug content, two-vote system for drug circulation, and legalization of second bargaining. . . . . . Multiple instructions and one move.
"Pharmaceutical representatives can't sell drugs, which is simply a bad news for the industry." Under the storm, many medical representatives fell into anxiety and embarrassment. They stand at the crossroads, go left, go right?
Initial madness
Short hair, a pair of fine-edged metal frame glasses, a slim single-sleeve small suit, Ye Hua (a pseudonym) drove a Cadillac SUV, which cost him nearly 500,000 yuan. But in his circle, this car can only be considered medium. After all, he is almost 40 years old and has been a pharmaceutical representative for 15 years.
What Yoyo I met was his roommate Wang Ning (a pseudonym). In Wang Ning’s mind, there is a scene that is unforgettable: “Open his door, the bed is covered with money, stacked on top of each other, each stack is sandwiched with a small note, marked with English letters, only he can see I have to know who it is."
"That was almost a decade ago." In the joke, Ye Hua put the briefcase on the back of the chair. At that time, his bag was always loaded with a USB flash drive, which recorded the monthly dose and the rebate to the doctor.
In 2001, Ye Hua did finances in a Sichuan pharmaceutical company with a monthly salary of 800 yuan. This work allowed him to get in touch with some medical representatives. “Unbelievable, how to make money as a medical representative.â€
A year later, he decisively resigned and joined a pharmaceutical company as a medical representative. In 2003, Ye Hua was stationed in Hangzhou to open up the market.
In that year, the per capita disposable income of urban residents in Hangzhou was 12898 yuan, but the income of some medical representatives made him stagger.
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