80 million users, thousands of contracted cooperative offline medical institutions, and 100 cities' medical insurance business, this is the innate resource of the Ping An Group, which is an insurance giant, in the medical and health field. Different from the three giants of BAT, “buy and buyâ€, Ping An’s medical health layout is more self-built.
In the mighty Internet medical army, Ping An is also one of the few heavy asset model operators. In the medical empire map under construction, Ping An Good Doctor APP will be stationed in thousands of full-time doctors, and establish a 10,000 clinics, a famous medical center, and a three-in-one "medical network, drug network, information network". The payer of medical health products not only serves the security itself, but also grafts more external resources.
Ma Mingzhe, chairman of Ping An, hopes that Ping An can manage the user's money and manage the health of the user. Managing money is the best thing that Ping An is good at, and managing health is one thing that major medical and health companies are trying and exploring. After 1 year has passed, what is the skill of Ping An Health? What new moves will there be in the future?
Health care is one of the two core strategies for peace in the future
Ping An has made it clear that health care is one of the company's two core strategies in the future.
In 2016, at the morning of the first working day of Ping An, China, Ma Mingzhe gave an internal speech on the topic of “3.0 Timesâ€. Ma Mingzhe said that the Internet finance in the 3.0 era will develop in the direction of mobility, specialization, socialization and scenes. Service and experience will become the key to market competition, and the integration of traditional industries and the Internet will be closer. Ma Mingzhe revealed for the first time that the “Peace One Account†and “Medical Insurance One Accountâ€, which are as important as Lu Jin’s, will also be the core project that Ping An will focus on in the new year. The goal is also to build an open integrated service. platform.
Asset management and health care have been established as the two core strategies for Ping An's future. Among them, asset management is based on Ping An Account, and health management is centered on electronic health records and health butler mobile platforms. “Medical Insurance One Account†is a smart medical insurance management and service system established by Ping An for medical insurance systems across the country. It is connected with the local medical insurance system to help improve the user experience and service efficiency of medical insurance. At present, “Medical Insurance One Account†has signed more than 100 medical insurance cooperation cities.
Li Yuanxiang, deputy general manager and chief insurance business executive of Ping An Group, said on the Ping An Open Day that “the health care industry is closely related to the main business of Ping An and is in line with the trend of the financial industry shifting from sales-driven to service-driven.†The medical industry is optimistic. The "Opinions on Promoting the Development of Health Service Industry" promulgated by the State Council proposes that by 2020, a health service industry system covering the whole life cycle will be basically established, and the total size of the health service industry will reach more than 8 trillion.
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