Alibaba layout VR can buy and buy in the virtual world in the future.

On March 17, Alibaba announced the establishment of the VR Lab and revealed the Group's VR strategy for the first time. According to Alibaba's introduction, Ali will take advantage of the platform to simultaneously promote VR content cultivation and hardware incubation. In terms of content, Ali has launched the Buy+ program to lead the future shopping experience, and will cooperate with its film, music, video sites, etc. to promote high-quality VR content output. In terms of hardware, Ali will rely on the e-commerce platform to build a VR business ecosystem, accelerate the popularization of VR equipment, and help the development of hardware manufacturers.

Ali VR Lab's internal code name is GM Lab, and its full name GnomeMagic Lab is inspired by the Goblin who is good at invention and creation in World of Warcraft. The lab is hosted by technicians from Alibaba Wireless, Core, Performance Architecture, etc., and is committed to research and scene exploration of cutting-edge technology products. In the VR field, the lab will focus on polishing the future shopping experience, and together with Ali Pictures, Ali Music, Youku Tudou and other VR content output standards, to promote high-quality VR content output.

According to reports, the first project after the establishment of Ali VR Lab is called "Creating God" plan, the goal is to jointly establish the world's largest 3D merchandise library to accelerate the realization of the virtual world shopping experience. Ali engineers have completed hundreds of highly sophisticated product models, and the next step will be to develop standardized tools for merchants to achieve rapid batch 3D modeling, and dare to try new businesses to quickly provide users with VR shopping options.