Since the second half of 2013, due to a series of favorable policies, the Internet medical industry has become very hot and has received huge financing. However, it is not the top doctors who have been moved online by many Internet companies. Even some better doctors are not active on the platform.
However, now, the real top doctors are starting to join the group.
On May 11th, Sun Hongtao, an associate professor of cardiovascular surgery and deputy chief physician of Beijing Fuwai Cardiovascular Hospital, participated in the “Institutional Medical Doctor Group†– “Everyone Medical Union†obtained 10 million financing from investment institutions.
As soon as the news came out, the "doctor group" of large and small began to enter the public eye. In the past few days, the author has discovered a number of “doctor group†including Wanfeng Cardiovascular Experts Alliance, Xinxin Online (Beijing) Technology Co., Ltd., Hartrim Heart Rhythm Specialist Group, and Cardiovascular Doctor Group.
This is still only in the cardiovascular field. In other fields, there are not many doctor groups in large and small. In the words of Wan Feng, director of the Department of Cardiac Surgery, Peking University Third Hospital and famous Chinese cardiac surgery expert, it is now the Warring States Period of the "Doctor Group."
So the question is coming, why do top doctors have to enter?
Luxury entrance lineup
The lineup of doctors who have entered the public eye is indeed "luxury."
Sun Hongtao involved in the initiation of "Everybody Medical Alliance," The basic idea is that doctors do not need to leave the hospital, we cooperate Group composed of doctors, in cooperation with the primary health care sector, primary health care institutions can not deal with difficult cases may be referred to a group, the Group through internal Coordination, arrange quality doctors for treatment; at the same time, "everyone's medical association" can also help doctors who want to open clinics to realize their dreams. At present, the standard for all doctors to recruit doctors is the doctor of the top three hospitals.
The Wanfeng Cardiovascular Experts Union was established in 2001 and was founded by Wan Feng, director of the Department of Cardiac Surgery, Peking University Third Hospital and famous domestic cardiac surgery expert Wan Feng.
The Hartrim Heart Rhythm Specialist Group was founded by seven well-known young and middle-aged arrhythmia experts. They are from six large-scale tertiary teaching hospitals in Beijing: Beijing Chaoyang Hospital, Peking University Third Hospital, Beijing Friendship Hospital, Beijing Military Region General Hospital, Peking University First Hospital, Beijing Hospital, they are all hospital heart rhythms The backbone of the erratic profession, most of whom are the heads of the professional group in the hospital.
Joined the registered network micro-medicine group: Sun Wenbing, director of the Department of Hepatobiliary Surgery, Beijing Chaoyang Hospital, Capital Medical University, founder of Head and Neck Oncology Surgery, Peking Union Medical College Hospital, Director of Otorhinolaryngology, Beijing Shijitan Hospital, known as “parathyroid tumor†Wei Bojun expert team of Kexing, Li Yuan team of reproductive medicine expert of Beijing Chaoyang Hospital affiliated to Capital Medical University, Parkinson's disease treatment team led by Wang Maode, deputy dean of the First Affiliated Hospital of Xi'an Jiaotong University, Cancer Center of Integrative Medicine Hospital of Southern Medical University Director of the Department of Foreign Affairs, Wang Yuandong, a team of oncologists, and so on.
Why enter?
Netease Technology has previously published a series of reports on Internet medical treatment. According to the situation at the time, the reason why the Internet medical platform can not attract good doctors is that the consultation on the Internet is mostly a small problem of "headaches and brain heat", the best doctors. Not willing to spend time on these small issues, they want to solve more challenging cases.
So, what prompted top doctors to start getting into Internet medicine?
“The top doctors also lack patients.†In the interview, Sun Hongtao pointed out to Netease Technology: Every doctor is good at treating different fields. At present, the hospital’s registered consultation process can only divide patients into departments, and cannot The precise differentiation of patients and the distribution of symptomatic doctors has resulted in many top doctors actually dealing with many diseases that are not their own expertise, or patients who are not serious, resulting in a large amount of waste of resources. In fact, top doctors need a triage mechanism to get higher quality patients.
Now, the top doctor teams across the country, using the Internet to do things is not an online consultation, but an "appointment referral." Doctor organizations like “Medical Unions†need to work with grassroots medical institutions to reach more “matched†patients, and the Internet now offers more ways. Sun Hongtao told Netease Technology that the APP developed by the “People's Medical Association†plan to make it easier for patients to make appointments is just like taking a taxi. In short, it is to be a “Drip Doctorâ€, which relies on manual labor in the primary care institutions. Diagnosis, I hope to use the Internet for intelligent triage.
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