Mobile medical O2O attracts huge investment

Recently, China's pharmaceutical giants and the new Internet medical field - Fosun Pharma and Registered Network signed a strategic cooperation agreement. The two sides will make full use of their respective advantageous resources in the future, and comprehensively carry out in-depth cooperation in technology, platform and market to form a close line. The O2O Alliance under the line. Industry insiders pointed out that although the mobile medical field invested more than 1.4 billion yuan in 2014, it is still in the experimental exploration stage, which shows that mobile medical care is not easy to move. The clinic under the line will form an O2O or O+O model, or the direction of future mobile medical development. How to realize the O2O closed loop is a topic that is in front of us.

Industry insiders pointed out that the investment in mobile medical field is still in the stage of trial and exploration, and the clinics under the opening line form an O2O or O+O model, or the direction of future mobile medical development. How to realize the O2O closed loop is a topic that is in front of us.

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Fosun Pharma Force Mobile Medical

Judging from the contents of this strategic cooperation, Fosun Pharma and Registered Network will carry out long-term and continuous strategic cooperation in the fields of “medical e-commerce, medical services and investment cooperation”. Among them, cooperation in the field of medical e-commerce and medical services is the focus of both parties.

In fact, the cooperation between the two sides in the field of medical e-commerce has a long history. As early as the end of 2014, Fosun Pharma promoted the cooperation of Golden Elephant Network through equity transfer. The cooperation between the two parties in the field of pharmaceutical e-commerce will still be based on Golden Elephant Network. Fosun will fully utilize the advantages of itself and its member companies in the pharmaceutical circulation supply system and distribution system to provide continuous support for Jinxiang.com. Resources in the field of medicine.

Registered Network is a national medical guidance and health consultation platform approved by the National Health and Family Planning Commission. It has now developed into the largest Internet medical platform for Chinese users. Holding a registered network of buyers and users with massive resources will introduce a huge amount of doctor and patient traffic to Golden Elephant. According to statistics from the registration network, as of March 31, 2015, the number of registered networks in the country has covered 24 provinces and cities, with more than 82 million real-name certified patients. In 2014 alone, the number of appointment requests exceeded 160 million.

Liao Jieyuan, chairman and CEO of Registered Network, said that registered networks can accurately understand the needs of users and master the medical big data of users, so that they can achieve demand-driven supply and realize C2B. With the strategic cooperation between Registered Network and Fosun Pharma, the future will be greatly expanded by Jinxiang.com.

Industry analysts pointed out that the strategic cooperation between registered network and Fosun Pharma is like the positive and negative poles of the battery, achieving a multi-party complementary integration. Fosun has a complete layout of the pharmaceutical industry chain and has the quality qualification to build Internet medical care. Its physical assets (pharmaceuticals, equipment, hospitals) will be closely integrated with online medical service registration network and medical e-commerce Golden Elephant Network to realize O2O for medical services and pharmaceutical circulation. This cooperation marks the official insertion of the Internet medical wings, and the medical and medical industry giant ships accelerate.

Mobile medical market is extremely hot

According to relevant data, the mobile medical market reached US$3 billion in 2014, a year-on-year increase of 52%, and is expected to exceed US$20 billion by 2017. In contrast, the health of the health care market is accelerating, and now the BAT Big Three have all entered. Some media statistics have found that as of the current medical O2O market, the total financing of nearly 1 billion US dollars, including registered network, Chun Yu doctor, clove garden, good doctor, interesting medical network, and prescription six medical websites have received huge financing.

Recently, “Yihu Doctor” announced the completion of the A round of financing, which was led by Huachuang Capital, and Mei Yue Venture Capital and Angel Wheel investor Tang Yue followed suit. It is said that the financing amount is about 10 million US dollars. Ma Haiping, founder and CEO of Yihu Doctor, said that the doctors who focus on the post-diagnosis field will effectively improve the doctor's work efficiency through the mobile platform, and greatly improve the patient's medical experience and reduce the time cost.

In January of this year, Ali Health Information Technology Co., Ltd. announced that it has signed a framework agreement with Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd., and the two sides will carry out strategic cooperation in medicine and medical health. Once the news was released, it attracted widespread attention. According to the framework agreement, in the field of pharmaceutical e-commerce, the use of Ali's platform and technical resources and Baiyunshan Pharmaceutical's rich pharmaceutical products, huge retail network and mature pharmacy hosting system to jointly explore and develop drugs "online to offline" or "O2O" marketing model.

Some insiders believe that from the development of the entire mobile medical industry , the current medical O2O vent is forming, because many medical O2O companies were established during 2014, which has an impact on the entire industry, but they have not formed enough in the initial stage. Big wind. With the favorable policies after 2015, these companies are slowly forming a large enough wind and causing enthusiasm.

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