In the past two years, the online medical field has been extremely popular. Many startup companies have won the favor of capital, and they have also triggered the crazy competition of the three giants BAT (Baidu, Alibaba, Tencent). From Baidu Health Cloud, Tencent WeChat Medical to Ali "Future Hospital", all three hope to compete for food and even lead the Internet revolution in this trillion-dollar market.
This trend has become apparent in 2014, and almost all of BAT have thrown out formal strategies. In 2015, Baidu's action was faster. First, it held 301 hospitals and launched Baidu doctor APP. Until recently, it officially entered into a strategic cooperation with the Health Planning Commission, becoming the official platform for its new medical reform and then endorsed by the national authorities. Of course, whether it is Ali or Tencent, it is obvious that the big cake will not be handed over. After all, this is a big market of one trillion yuan. Industry insiders expect this year's BAT online medical war or more intense.
The online medical industry, including information dissemination, online consultation, pharmaceutical e-commerce, medical O2O and even large health services including beauty, health, fitness, etc., has gradually begun to generate greater value and triggered from BAT to Xiaomi, Jingdong and Yi A new round of "layout wars" by a series of startups.
However, it must be said that as a fairly complex traditional industry, the medical field is too broad, too involved, too influential, and can really be instigated or innovated, often with network giants.
In the case of Ali, there has been a medical e-commerce business. After the acquisition of CITIC 21st Century (renamed Ali Health) in early 2014, it has thrown two roads for future medical and drug safety programs to open intelligent medical care. According to Ali's plan, the first phase of the “Future Hospital†service will realize the functions of online registration, payment, and inspection report, but only for the patients who are at their own expense, through the Alipay portal, and considering intervening in medical insurance in the future, this imagination space is very large. It is.
In 2014, Tencent acquired doctor resources and user resources through successive investments in clove gardens and registered networks. Subsequently, WeChat launched a “smart medical†solution based on WeChat public number + WeChat payment. It is understood that part of the willingness to cooperate can even provide patients with full-process medical services from registration, drug collection to post-monitoring.
As for Baidu, it has always been lacking in traffic and portals, and its main focus has always been on data construction. From the most basic diseases, seeking medical advice and other search data, to the later Baidu know, encyclopedia, post bar, health and other channel construction, and then to the layout of wearable smart hardware in preparation for the health cloud, and with the Food and Drug Administration, the Health Planning Commission Data and information cooperation, we can see that Baidu's focus is on collecting and arranging medical health data, and then providing new customized services. Baidu Health, Baidu Doctor APP, etc. are all new business models that are promoted by them, which is quite imaginative.
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